However, James - who starred alongside Ola on Strictly Come Dancing - has now been forced to clarify himself after he joked during an online chat that, if any fellow campmates flirted with her, he would "smash their face in".
James' comment, which he made during a Periscope broadcast, hit the headlines - but he has insisted it was purely said in jest.
Taking to Twitter, James told his followers: "I find it funny how the press still make headlines & front pages on stuff that is said tongue and cheek; 'I'll smash their face in'. For all those that saw my PERISCOPE the other night could vouch for me that I was messing about. Can't have a sense of humour these days."
For all those that saw my PERISCOPE the other night could vouch for me that I was messing about— James Jordan (@The_JamesJordan) November 14, 2016
Can't have a sense of humour these days
He added: "Ant and Dec often say 'I'll smash your face in'. They don't actually mean it. Once again something I've said for a laugh makes me look bad."
James has since retweeted a fan, who assured him: "I was watching and yes you were definitely messing around xx."
The new series of I'm A Celebrity...Get Me Out Of Here! hit our screens on Sunday night (13 November) and Ola was seen taking part in a very scary challenge alongside Jordan Banjo, Joel Dommett and Carol Vorderman!
Taking it in turns, they each had to walk the plank a staggering 300ft up in the air before standing on the end for, what they hoped to be, 60 seconds. Those who were closest to the minute mark saved a partner from the other team from the first bushtucker trial.
Ola and Jordan failed, meaning Scarlett Moffatt and Sam Quek face the trial. But as Scarlett and Sam also failed their challenges, Ola and Jordan will be taking part too!
The trial, called the Terrifying Tomb Of Torment, will air in Monday night's show and will see the celebs locked in a pitch black tavern while 120,000 critters are poured over them. Eek!
Ahead of the episode, James tweeted: "Less than 30 mins before I get to see if my baby @The_OlaJordan does her first bush tucker trial. I'm going stir crazy!!! Come on OLA!!!"
I'm A Celebrity...Get Me Out Of Here! airs at 9pm on ITV1. Watch a preview of the trial below.
Like this? Don't miss out! Make sure you're following Reveal across Twitter @RevealMag / Facebook @Revealmagazine / Instagram @revealmagofficial