Jesy and Rixton star Jake got engaged last year, however fans are beginning to wonder if they have called time on their relationship following the apparent social media snub.
On Tuesday afternoon (8 November), Jesy shared a new selfie after dying her chocolate brown hair a warm shade of auburn. However, along with Jake's most recent snap of Rixton, the pair have been inundated with comments from worried fans.
One simply asked Jesy: "Why would you unfollow @jake_rixton on Insta?" Another, rather dramatically, wrote: "If you broke up, then I'm f***ing dying!"
A fan of Jake's also declared: "If you broke up with Jesy, love doesn't exist."
Some Instagram followers have, however, attempted to calm things down. One level-headed poster wrote: "Guys stop, this is so embarrassing. What goes on between Jake and Jesy is none of our business, just stop."
Reveal has contacted Jake's rep. Jesy's rep has declined to comment.
Jesy and Jake began dating in 2014 after meeting at the Manchester Arena. In July last year, after returning to the venue, Jake proposed to Jesy on the stage while Ed Sheeran serenaded them.
At the time, Jake gushed: "A year ago today I met her at Manchester Arena, so it was only right, with a little help from my friend, that this happened. Best day of my life."
Soon after Jesy declared to Jake that she "loves him so much it hurts". She has since spoken about her plans for an intimate wedding.
Jake's mum, Loose Women panelist Coleen Nolan, has also regularly chatted about Jesy becoming her daughter-in-law.
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