Lucky shoppers around Piccadily Circus or Westfield London on Wednesday (14 September) may have spotted a whole lotta commotion outside the two stores while Sex and the City star SJP popped in for a visit.
Okay, so she wasn't browsing the aisles and topping up on face wipes and lippy, she was actually there to promote her brand new unisex fragrance, 'Stash', which is sold at Boots, Superdrug and Debehams.
As Carrie Bradshaw in SATC, she was the Queen of Fashion, and SJP was looking typically amazing oday in a black floaty dress – perfect for the soaring temperatures in the capital this week.
'Stash' is the latest fragrance for Sarah, who started her foray in the cosmetics world with the gorgeous scent 'Lovely' back in 2005.
Speaking to MailOnline, she said: "We started working on this ten years ago, right after we launched my debut scent, Lovely. At the time, I was very interested in a genderless fragrance but it wasn't something that people were wanting to do at the time so I waited and now we have finally done it.
"I've been wearing it for years but it was a working progress so I couldn't tell anyone what it was - and now when they compliment my scent, I can tell them it's mine and it feels great!"
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