That's what happened to Love Island's Olivia Buckland who has told Reveal she only applied for the ITV2 show to have a giggle, never expecting to fall in love.
Olivia, 22, fell for gorgeous model Alex Bowen, 25,in the Majorcan villa and now back in the UK, they've exchanged 'I love yous' and moved into their first home together. Well, Alex has moved into Olivia's flat in Essex, and they're saving to buy a home.
During an exclusive photoshoot and interview with us, a totally smitten Olivia confessed: "I'm not going to lie. I literally went onto Love Island for a laugh. I think all of our friends are shocked!"
Alex added: "They've been really supportive. I think they're stunned we're this serious, but they understand. My friends are proud of me and they're happy for us, plus they know they can come and stay whenever they want [at our house]."
Former sales exec Olivia and Wolverhampton-based Alex fell for each other during their time in the villa, making it official just before the final, where they finished second to winners Cara de la Hoyde and Nathan Massey.
The full interview with Alex and Olivia is in this week's Reveal magazine - out now!