The controversial reality star entered the CBB house with dark locks but has gone to the light side after requesting a new 'do from Aubrey.
And he LOVES IT!
"I feel like a new man. I've never coloured my hair before," said a thrilled Bear, 26. "I feel reborn! Honestly, man…" He then spent a good while just staring at himself in the mirror, tossing his hair and tousling it into place.
The other housemates all gushed about Aubrey's handiwork and gave their views on what Bear looks like. "He looks like he just came off the beach!," shouted Renee, while Frankie declared: "I loved it! It's very Bieber!" Katie welcomed Bear to the "blond side" and Sam said he looked like a popstar.
Bear's makeover comes after a dramatic day in the CBB house which saw his ex-girlfriend Lillie Lexie Gregg enter for a task and confront him about dumping her on TV and hooking up with Chloe Khan.
Lillie, 25, told him: "This is the hardest thing I've ever had to do, I just needed to see you… it's so surreal… I'm having to watch this from home. You had me with you until the car came to collect you; you left me with your family. You asked me to be there when you got home, I was supporting you 100 per cent. The embarrassment and humiliation I've had… this is all one big game to you, it is a joke at my expense."
Bear, 26, did not answer Lillie while she was there, but later told the Diary Room: "In the long run, she would've got hurt a lot more. I had to break away from her, it's the hardest thing I had to do. I would've married her. I think about her every day but I can't be with her. It's not fair on her. I was adamant I wouldn't get with anyone else. I knew her for two and a half months, everything happens for a reason... Maybe it's her lucky escape from me. God knows what she's gone through."
CBB continues 9pm on Channel 5 when two housemates will go home in a double eviction. Those facing the public vote are Bear, Lewis Bloor, James Whale, Sam Fox and Ricky Norwood.