Luckily for us, Bear's brother Danny phoned into Bit On The Side on Monday night (8 August) to chat about his famous sibling, and host Rylan Clark-Neal asked him that very question.
Does Danny think Bear and Chloe is a romance or showmance?
"Well, look, Stevie wears his heart on his sleeve," said Danny. "What you see with him is what you get. All he wants is cuddles and let's be honest with you, no one else is going to give him one."
Hmm… quite possibly very true considering how divisive Bear has been in the house.
Bear and Chloe's romance has been pretty controversial as Bear entered the house dating Ex On The Beach co-star Lillie Lexie Gregg.
They had seemed pretty smitten judging from their social media posts so it was a surprise when Bear declared inside the house that Lillie wasn't the one and he wanted to be single.
"I need to be single," said Bear. "I thought I would be with her forever, but after thinking in here, she's not The One. I haven't got time for a girlfriend. She's the nicest girl you'd ever meet, but sometimes you got to make the right decisions in life. For me, I need to be single."
Lillie later tweeted she is no longer dating Bear, saying: "No going back for me, guys. I'm better than that - and yes, I know my worth. Thank you so much for your kind words, you're all lovely."
CBB continues at 9pm on Channel 5.