Bear is currently dating Lillie Lexie Gregg on the outside, but fans saw him lock lips with Geordie Shore's Marnie as part of a task, before declaring to her in-house beau Lewis Bloor that if he wanted to kiss Marnie seriously, he could.
His comments led viewers to question his loyalty to Lillie...
The housemates had to take part in a talent show, and teaming up with Marnie and Lewis Bloor, Bear acted out a Jeremy Kyle inspired reality sketch for the rest of the house.
Marnie had pretended to be pregnant, while Lewis and Bear fought over her. Bear had proposed to Marnie and kissed her, before Lewis then did exactly the same thing.
Despite Bear only briefly kissing Marnie as part of a task, fans began to question how he feels about Lillie after Bear clashed with Lewis and told the former TOWIE star that if he wants to kiss Marnie, he will.
"I could kiss her if I wanted to! I can do what I want!" He told Lewis. Bear later explained that he doesn't want to kiss Marnie, but hypothetically if he did want to go there, her romance with Lewis wouldn't stop him.
He also told Mobwives star Renee Graziano that he wouldn't be getting into bed or kissing any of the girls during his time on the show.
Fans had their say on Twitter, and were quick to point out that Bear is dating Lillie. One user commented: "Does Bear not remember who Lillie Gregg is?" While another said: "'I'm not gonna kiss no one in here' probs a good idea Bear or did you forget about Lillie?"
One user predicted: "Lillie isn't going to be happy with Bear."
Is bear actually still with lillie??— Joey✌️ (@JoeyReeve7) August 2, 2016
Lillie isn't going to be happy with Bea— Aimee (@aimeetmcooper) August 2, 2016
Thought bear was dating Lillie? #CBBUK— Rosie Godfree (@RosieGodfree) August 2, 2016
Others, meanwhile, defended Bear. One fan tweeted: "Bear is a good guy. He won't cheat on Lillie."
As for Lillie, she is so far staying silent on Bear's latest CBB antics.
The Ex On The Beach star hasn't commented on his kiss with Marnie or his comments and instead told fans that she is heading on holiday to Marbella to see her family. Lillie shared Snapchats from the airport, and tweeted: "Marbella to see my family."
Prior to last night's show, though, Lillie had taken to Snapchat to defend Bear. He came under fire for his spats with Saira Khan and James Whale and Lillie pointed out to fans that CBB is a reality show that has been 'edited to be entertaining.'
She and Bear met while filming for Ex On The Beach's fifth series earlier this year. They first went public with their romance in May, but Lillie recently revealed she and Bear are yet to make things official.
Lillie said: "It's early days, we're seeing each other. We've spent a lot of time together since we got home and it's probably heading [towards a relationship].
"We had a chat before he went in. He wants to be with me, he wants to make it work and I was just very much like, 'Well, obviously it's a massive opportunity, go and enjoy yourself and if it's meant to be it'll be.'"
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