Zara Holland dethroned as Miss Great Britain after having sex on Love Island: 'We cannot promote her as a positive role model'

Published Friday, Jun 17 2016, 08:09 BST  |  By  |  Add comment
Zara Holland has been stripped off her Miss Great Britain title after having sex on Love Island.

Organisers of the annual pageant have announced Zara's been "dethroned" following her antics on the ITV2 show, saying she can no longer be considered a "positive" role model.

Zara Holland attends the UK Gala Screening of 'Mr Calzaghe' at May Fair Hotel on November 18, 2015 in London, England. (Photo by Tristan Fewings/Getty Images)

© Tristan Fewings/Getty Images



A statement read: "Following recent actions within the ITV2 show Love Island, it was with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain 2015/16.

"As an organisation we have not taken this decision lightly, we are close to all of our winners and wherever possible stand by them during their reign. That said, we feel we have no choice but to make this decision under the current circumstances.

"Although Miss Great Britain is the oldest pageant system in the UK, we pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners.

"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.

"We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.

"We will meet with Zara upon her return to the UK to fully explain our decision and wish her the very best going forward."

Zara Holland on Love Island, 2016

© ITV



The statement was posted to Miss Great Britain's official Twitter alongside, alongside a message that read: "To be clear we have no problem at all with sex - it is perfectly natural. We simply can't condone what happened on national TV."

The Miss Great Britain title has now passed to runner-up Deone Robertson.

Zara Holland and Alex Bowen date, Love Island
15 June

© ITV

Zara spent the night with Alex...



Zara Holland regrets night with Alex Bowen, Love Island
16 June

© ITV

But regretted it the next day.



Love Island viewers saw Zara spend the night with Alex Bowen earlier this week, although she later admitted she regretted doing the deed because she wanted to couple up with Adam instead.

"Alex and I got to know one another. Putting it in so many words. You know when you're in the moment and it just happens. That's really not like me at all," she confessed the next day.

"Why couldn't we have just gone to sleep? I'm really disappointed. It's my own fault though. I can't blame anyone else for my own actions. What's done is done, but it isn't like me that's what I'm trying to say. This is so out of character for me to do anything like this. I shouldn't have done it, I shouldn't have. I've probably ruined everything with Adam as well, which is more annoying."

Love Island airs nightly on ITV2.



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