Former Geordie Shore star Vicky, 28, took to Instagram to share a beautiful photo of her with Alex, and tell her followers just why he deserves to be crowned the champion.
"Never loved anyone like I do this geezer... @alexcannon247!!! And I'm so excited for the rest of the world to see exactly what I see - he's as beautiful inside as he is outside!" she wrote.
"Kind, patient, funny , positive, a good listener, brilliant partner in crime and all round good for the soul... Regardless of the outcome of #bbuk @alexcannon247 will always be the winner to me but let's make sure this incredible human is a winner to everyone!!! Let's get behind Alex everyone!!!! #alextowin #bbuk #cannonforthewin #teamcannon."
And when Alex entered the house, she tweeted: "Here he is.... The winner of #bbuk.... My best friend, ultimate stud and one of the kindest and most incredible lad I know! @alexcannon247."
Alex, who co-starred on Judge Geordie with Vicky, told Emma Willis that he'd received one bit of advice from Vicky, who won I'm A Celebrity... Get Me Out Of Here! last year.
"She said to be myself and just enjoy it!"
Vicky and Alex have been romantically linked in the past, but Vicky told Fabulous magazine recently that nothing would ever happen beyond close friendship.
"For a long while I really did think something was going to happen, and because I don't think he was aware of that, it made our relationship a little odd. I was wanting more and he was confused by my behaviour. Maybe I was confusing a great friendship with love. We've obviously kissed, but we've never slept together and I think we've got past that point now."
Big Brother continues tonight on Channel 5.