Yup. Luis has decided to lighten up his locks and he's not the only one. Back in March, Joey Essex channelled his inner Bieber and went platinum blonde, while Ex On The Beach star Ross Worswick has turned to the shade too.
We can't wait to see Luis' new 'do!
Giving us a taste of the finished result, Luis recently tweeted a selfie of his current hair that features much lighter brown curls on the top of his head.
He tweeted: "Brown hair for now but blonde tommorow."
Earlier today (3 June), he then revealed he was taking the next step when it comes to his hair-over, and was in the process of having his tresses tinted even more.
Luis said: "So I say I'm in a rush to get my hair blonder to the hair dressers. 1 hour later still not done my hair, I've got places to be."
Beauty takes patience, Luis!
Luis' trip to the salon comes after he and girlfriend Cally hit the town in London last night. They had joined the likes of Courtney Green, Chloe Meadows and Casey Batchelor for the lauch party of Nudestix.
Luis and Cally first got together while starring on Love Island's first series last year. They had met prior to the show, but never got to pursue things, as Luis revealed he was headed into the Love Island villa.
Call it fate, but Cally was then hand-picked by the boys to join Luis and romance has blossomed for the pair ever since.
They're now the last standing couple from the show, and Cally has hinted that we could see them make a comeback.
She teased a Love Island return, recently telling fans: "So nice to get lovely tweets about @LoveIsland much love to you all..U never know me n @LuisMorrison39 may just drop in and mix it up."
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