That's according to ITVBe anyway, which has released a preview of his brand new reality show Playa in Marbella, following Elliott in his professional life at Olivia's and his private life with his kids and girlfriend.
It seems that Essex star Elliott is quite a demanding boss and expects the only the best from those representing his high-end restaurant, named after his beloved daughter.
A press release today from Lime Pictures and ITVBe teases: "The rich and famous will be flocking to Marbella expecting perfection from the five star restaurant and luxurious champagne bar so Elliott has to deliver.
"With a stunning setting overlooking the beach Elliott's staff are expected to work to his high standards for quality and presentation. With Elliott demanding 110% and after sacking over 100 staff within a year, the pressure really is on."
We'll find out just what goes down at Olivia's when Playa in Marbella premieres on ITVBe this summer across six one-hour episodes. It's currently filming in Spain.
In an interview with Olive Press last year, he had said: "I want my bar staff to be handsome and my waitresses to be beautiful… the barmen have got to be 10/10 – they've got to look good for the girls."
Elliott quit TOWIE last year to move back to Spain and focus on his eatery, which celebrated its launch in August with a star-studded party that included Elliott's cousin Mark Wright and his wife Michelle Keegan.