The Keeping Up With The Kardashians star switched up her normally jet black hair for a stunning golden blonde at a photoshoot this week.
And it seems Kim, 35 - who has sported a platinum wig in the past - may have reached for the bleach this time and actually dyed her natural hair. And it looks great!
The star showed off the stunning new style on Snapchat, posing for the camera as she rocked her new tresses.
In the first Snap, Kim is posing with her glam squad. Wearing a low cut nude top and gorgeous drop diamond earrings, she looks beautiful as she stares off into the distance.
In a later shot she blows a kiss to the camera, while showing off a lot of hand bling - we counted at least five huge diamond rings.
Kim wore her new hair wet and scraped back from her face and finished off the dramatic new look with flicked black eyeliner.
Her make up artist, Mario Dedivanovic, later shared another Snap of Kim rocking the new look as she a kissed the camera and captioned it, "Kimmy" with a heart emoji.
Kim also shared a super cute picture of husband Kanye West, 38, sleeping on the sofa at the shoot.
She said: "What a sexy husband I have. He works so hard. This is what he does when I'm working."
There was no sign of the couple's two young kids, North, two and five-month-old Saint West.
Kim has always been a fan of changing up her look. Just last week, she bleached her eyebrows for the Met Gala, saying: "We did a bleached brow, which I love. It's fun to take a risk at an event like this!"
She's also a fan of wigs, so this could be a tempory do. But if it is a wig, it's a very realistic one!
The last time Kim dyed her hair a vibrant shade of blonde was March 2015, when she debuted the look at Paris Fashion Week.