For some lucky people in London this week, they got to experience a petal party first hand when former TOWIE star Lauren Pope released 3.25 million petals at sunset as part of a new Boots campaign.
(FYI: the pretty petals were made from tissue paper and the Boots team swept them all up once the crowd had left so they could be recycled.)
Lauren also DJed at the event, held at St Christopher's Place, which aimed to raise awareness of 'insneezia', described as the insomnia-esque effects of hayfever symptoms at night.
Never pleasant, right?
Research from Boots found 64 per cent of people with hayfever say their sleep is disturbed by symptoms, while Dr Peter Burt, aerobiologist at the University of Greenwich, explained: "Towards the end of the day, the temperature drops causing the pollen that has risen in the atmosphere during the day, to fall back to the ground. This explains why hayfever sufferers may experience a worsening of symptoms at night which can impact how they feel the next day."
For anyone suffering symptoms, Boots Pharmacist Tom Kallis offered a few tips on how to reduce night-time hayfever pains.
1. Keep the windows shut at night and first thing in the morning. Feeling hot? Pop your pillow case in the freezer before bedtime for a temporary cooling effect
2. Wear sunglasses after sun down. Not because you're a wannabe celeb but to help protect your eyes from pollen
3. Hang laundry inside - even when the sun is shining - because you don't want pollen-infused bedding
4. Shower before you go to bed to help wash any stray pollen from your hair and skin which could aggravate your symptoms overnight
5. Teeth cleaned, face washed and moisturised? Don't forget a final smear of petroleum jelly under your nose which may help trap pollen
And if you're suffering the impact of 'insneezia' the next day - such as irritability caused by lack of sleep - he offered a few more tips:
1. Shower again! Showering in the morning helps to stimulate the circulatory system and 'shock' your body into a more awake state if you've lost out on shut-eye overnight
2. Think twice before reaching for a coffee or chocolate based pick-me-up – both contain high levels of vasoactive amines, like histamine which can cause some sensitive individuals to suffer 'allergy-like' symptoms
3. Lose the booze – Alcoholic drinks, such as wine and beer and cider can make it hard to sleep well anyway and these also contain histamine and other vasoactive amines.
4. Chill two teaspoons in the fridge overnight then cup them over your eyes for 5 minutes to help combat any puffiness caused by lack of sleep
5. Stay hydrated – to help replace lost fluids and help you feel more energised
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