The model and First Dates contestant shares the same management as former TOWIE star Amy, so perhaps it's no surprise he joined the redhead for the glam event in Brentwood on Tuesday, 12 April.
Sam kept it casual in skinny jeans and checked shirt as he joined celebs including Billie Faiers, Michael Hassini, Pascal Craymer and Harry Derbidge at the bash to celebrate the relaunch of Amy's salon, now called Amy Childs's Beauty Clinic.
He's friends with Amy - just friends! If you remember, earlier this year a newspaper claimed the pair had been seen kissing on a night out, but a source was quick to say: "Amy and Sam bumped into each other on Tuesday night. They're both single and get on well, but are just friends."
Sam signed with Amy's management - who also look after Peter Andre and Gemma Collins - in February.
Meanwhile, Amy's certainly proud of her newly revamped salon, saying yesterday: "So much hard work has gone into this salon for the past 5 years. So proud of what me and my team have achieved, can't wait to relaunch with our new look and brand new treatments."
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