Either that, or the One Direction singer is having a bit of fun with us!
On Saturday (27 February), The Sun newspaper reported that Liam and Cheryl were in a "secret relationship", with Liam quoted as being "madly in love".
Just hours later, 22-year-old Liam uploaded a cute (previously unseen) photo with Cheryl, 32 - and it looks pretty intimate to us!
For one, Liam is topless and looks like he has his arm around Cheryl, who is bare-faced and nestled into his neck.
We think making the black and white photo his profile picture on his official Instagram account sends a pretty clear message, no?
The photo comes amid a flurry of new reports about their alleged relationship, and even pictures of the pair shopping at a supermarket together.
A fan apparently saw the pair shopping at around midnight in a Guidlford branch of Tesco, although they are only pictured from behind.
Meanwhile, footage of a supposed embrace behind the scenes of The X Factor are also doing the rounds.
Although Cheryl is still married to husband Jean-Bernard, they are thought to be estranged.
The 'Call My Name' singer is said to have been dating Liam for three months, with new reports suggesting they sealed their love with a holiday to the Maldives in February.
On Valentine's Day, Liam hinted at a new romance when he posted a picture on Instagram of a beautiful red rose - Cheryl's favourite flower.
The message read: "Happy Valentine's Day baby..."
A friend of the couple told The Mail On Sunday that Simon Cowell set Cheryl and Liam up.
Elsewhere, French restauranteur Jean-Bernard shared a cryptic post on Instagram.
The 35-year-old posted an illustration of a lion, with the words: "I never knew how strong I was until I had to forgive someone who wasn't sorry and accept an apology I never received."
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