Model and former First Dates star Sam, 23, has announced he's joined The Can Group, founded by Claire Powell, a familiar face to fans of Peter Andre and his reality shows.
Sam said last night: "So excited. Busy times ahead."
Sam's profile on The Can Group website describes him as a former Under 18s professional footballer for Sheffield United, turned editoral and catwalk model who has worked for big names like L'Oreal, Gap, ASOS, Boohoo, Police and Paul Smith
Sam had hinted via cryptic tweets that big news was on the way, telling fans he was "buzzing" and had "exciting times" ahead…
We wonder what his first move will be?!
While already a successful model, his name's surely far more recognisable now thanks to Celebrity Big Brother. His girlfriend Stephanie Davis entered the house at the start of January and made headlines when she fell for Jeremy McConnell in the house despite being in a relationship with Sam.
So far, Sam hasn't said anything, apart from telling followers not to believe everything they read. He said back on 11 January that he and Stephanie were still together and would talk once she left the house, but since then Stephanie and Jeremy have shared a kiss, exchanged I love yous and planned a holiday together.
There's a Celebrity Big Brother connection with The Can Group: Stephanie's former housemates have included Can clients Gemma Collins and Jonathan Cheban. Other stars on Can's books include TOWIE's Elliott Wright, and models Danielle Lloyd and Rachel Hunter.