The First Dates star has hit the headlines lately, after his relationship with former Hollyoaks actress Stephanie came under scrutiny while she has been living in the Celebrity Big Brother house.
Thanks to her flirty relationship with Jeremy McConnell, all eyes have been on Sam to see how he'd react. He publicly withdrew his support from Stephanie on Twitter early into CBB airing and while some sympathised with the model, others hit out at Sam for seeking the limelight.
Now, Sam has appeared to respond to such claims - agreeing with a Twitter user that said he is an 'established model.'
The fan had tweeted Sam: "Seeing @SamReece get a lot of stick about only with gf for the fame. Really?! An established model in his own right!"
Sam replied: "I do try."
I do try hahahttps://t.co/aWWTLRfNEg— Sam Reece (@SamReece) January 30, 2016
His response comes after Megan McKenna recently hit out at Sam, after attending the same PA as him in Kent.
Suggesting she didn't like what she saw, Megan tweeted: "When you do a Pa and someone's 'ex' boyfriend and there tag team thinks there A listers."
She also retweeted fans that claimed Sam was 'milking' his moment in the spotlight, after constantly being talked about recently.
Viewers had watched Gemma Collins suggest Sam was only with Stephanie because he "wants to be famous", and when he appeared to 'dump' Stephanie on Twitter (he insists that wasn't the case), Geordie Shore star Charlotte Crosby blasted Sam for being "fame hungry."
She said: "He jumped after the attention, gained a lot of followers from it then all of a sudden he's still with her."
All attention has been on Sam after Stephanie struck up a romance with Jeremy, despite being in a relationship. At first, she admitted she might have substituted Jeremy for Sam and still wanted to be with her beau, but Steph later realised she needs to be single.
Stephanie admitted Sam "wasn't right for her" and later told Jeremy she is "falling in love" with him.
Sam, meanwhile, has been tweeting about CBB (suggesting he is still watching), but he hasn't commented on Stephanie and Jeremy's fling. However, when Stephanie suggested she would be ending her relationship when she leaves the house, he did like a tweet that implied he had already done so.
The tweet read: "Don't worry Steph, @SamReece has already dumped ya."
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