We all know how much GC loves her hair and just recently she was complaining to Big Brother that it was 'frazzled' and her extensions were ruined due to a lack of heated rollers in the house.
So perhaps it's understandable she shed a few years after learning not only had she won immunity in the latest task, she had also scooped a luxury blow dry.
Of course, this being CBB, there was a price!
In order for Gemma to get her hair done, the hot water for the rest of the house would stay off all day. Eek! Luckily for Gem, her housemates - perhaps realising her hair is important to her - offered to forego hot showers so GC could be pampered.
Unfortunately for Gem, the blow dry wasn't quite what she wanted.
And she knows what she wants!
Gem could have a career as a hairdresser after instructing her stylist on heat, how to create bouncy curls, and how to achieve a big swept back fringe with no back combing.
Back in the house, she admitted it wasn't quite an Essex blow dry but at least it was clean so she felt like a new woman.
"It ain't a blow dry as we know a blow dry. It's not an Essex blow dry. There is blow dries and blow dries. The main thing is it's clean.
"My hair is clean, it makes me feel like a brand new person," she said. "I ain't one to have dirty hair. You can only try your best in life. And that's my new attitude for tasks."
There is something fabulous about silky, clean smelling hair, isn't there?!
But some viewers took to Twitter to criticise how Gemma had spoken to the hairdresser...
I really liked #cbb Gemma but after how she spoke to that hair dresser I was cringing! Was so rude disgusting diva behaviour— Becci freeman (@Beccifreeman2) January 25, 2016
Gemma was so ungrateful for her hair on big brother last night— rosie (@rosielumb) January 25, 2016
@rosiieee23 I can't help but tweet you about big brother!! As if Gemma was telling the professional how to blow dry her hair— zoe✌️ (@zoedrury) January 25, 2016
I feel so sorry for that guy that did Gemma Collins' hair in big brother last night#cbb— Samantha Berry (@samanthaberry21) January 25, 2016
Gemma moaning about that blow dry, pity the person that had to tackle that hair anyway! #cbb— Toni Dryden (@ToniDryden) January 25, 2016
Thoughts are with the poor guy who gave Gemma Collins a blow dry. Surprised he didnt clobber her over the head with the hair dryer #CBB— ezz (@ERIN__M) January 25, 2016
#CBB there is a difference between telling someone how you like your hair done and telling time how 2 do their job, just plain rude Gemma— Claire O'Mahony (@ClaireOMahony5) January 24, 2016
Gemma did, however, have her fans after last night's episode, which also saw her storming out of the house with Danniella Westbrook after a row with Stephanie Davis... although they both returned later.
Gem also had a trip to hospital for stitches after slicing her finger open while helping prepare dinner. Ouch!
How can anyone not find Gemma Collins hilarious she actually makes me laugh out loud at the tv— abbie (@abbiejadehirst) January 24, 2016
I honestly don't know why people dislike Gemma Collins, I think she's hilarious.— Ben (@bencrawford93) January 24, 2016
I hope Gemma Collins wins she is HILARIOUS— gabrielle (@Gabriellekarkri) January 24, 2016
Gemma Collins is 100% still my favourite person— Lauren Wesley (@laurennwes) January 24, 2016
Gemma collins is too funny, love the girl— • ella wortley • (@EllaRoseWortley) January 24, 2016
Gemma Collins is so funny I can't— *ashley* (@aashleyjane_) January 24, 2016