Despite not being a housemate this year, model Sam has been getting just as much attention as his girlfriend, thanks to her flirtatious relationship with Jeremy McConnell in the house.
Although Steph and Sam have been dating for more than a year, viewers have watched Stephanie and Jeremy grow close over the past two weeks, even sharing a kiss under the bed covers.
And now fans want Sam to enter the house to shock them.
Rumours have been flying around for the past week that bosses want Sam to enter the house and may sneak in him as part of a task - though that's not been confirmed by anybody at Channel 5 and the speculation seems to have come mostly from people on Twitter.
It hasn't stopped viewers being excited about the possibility!
@SamReece is it true ur going in the big brother house? Be soooo good if u r x— Donna (@vodkababexxx) January 20, 2016
@SamReece hope you're going into the big brother house— jesus (@HeidieMCFC) January 20, 2016
@SamReece would be class if you were entering the big brother house. Oooooo the uproar— Emma (@_EmmaLW_xo) January 20, 2016
Well CBB I am disappointed. I only made a point to watch it live tonight to see @SamReece enter! What a doll.— ShannonWright. (@OxShannn) January 19, 2016
If Sam did enter the house, it would be pretty interesting, as Jeremy has just told Stephanie he's fallen in love with her.
In scenes yet to air, he said: "You fall in love in a slightly weird place and have a connection with people. It's good to take that home with you. It makes you strong. It's something you'll never do again. We are on Celebrity Big Brother. We will look back on this and I'll think I fell in love on TV with a bird.
"Regardless of what anyone says, that's what happened with me, anyway. It's another chapter in my life."
CBB continues tonight at 9pm on Channel 5.