The Wanted star Nathan admits that he's found it difficult to watch every episode due to his hectic schedule, but he is backing Union J star George all the way.
Speaking to Free Radio Live's Adam Wilbourn, Nathan said his friend George is "doing great" in the jungle.
"You know what, I've tried to watch as much as possible but I've been back an forth to America," said Nathan. "Literally on Monday I flew to America, and on Tuesday I flew back to England so it's been all very busy.
"I haven't been able to catch as much as I'd like but obviously I think he's doing great from what I have seen and obviously I'm rather proud."
Having entered the camp two weeks ago, Union J star George is sill in the jungle competing with his fellow celeb campers. So far, Susannah Constantine and Brian Friedman have been eliminated from the competition.
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See who's left in the jungle in the gallery below: