Adele's 'Hello' video breaks Vevo record previously held by Taylor Swift

Published Monday, Oct 26 2015, 18:20 GMT  |  By  |  Add comment
Adele has broken the Vevo record for most views in 24 hours.

Well, are we surprised?!

The superstar songstress released the video to brand new single 'Hello' via Vevo on Friday, 23 October and in just 24 hours, it managed to clock up more than 27 million views.

Pretty amazing!

Adele's Hello - screengrab

© YouTube

Adele's 'Hello' received 27.7 million views to push Taylor Swift's star-studded 'Bad Blood' video into second place. It managed 20.1 million views in 24 hours on its release in May.

'Hello' is a beautiful six-minute music video shot in sepia tones and following Adele as she tries to make contact with her past self. We see the past through her eyes, including moments featuring an ex-boyfriend played by 90210 and The Wire actor Tristan Wilds.

Funnily enough, one of the major talking points of the video was director Xavier Dolan choosing to use a flip-phone in one scene rather than a fancy new smartphone. Why? It's simple: he doesn't like iPhones!

He told LA Times: "It drives me crazy. I could see the GIFs on Twitter. I'm like, 'guys, get over it. It doesn't matter.' But the real explanation is that I never like filming modern phones or cars. They're so implanted in our lives that when you see them in movies you're reminded you're in reality. If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like I'm making a commercial."

'Hello' was filmed on a Quebec farm last month.

The top five record holders on Vevo for most-viewed videos are:

1. Adele, 'Hello', 27.7m (Oct 2015)
2. Taylor Swift, 'Bad Blood', 20.1m (May 2015)
3. Nicki Minaj, 'Anaconda', 19.6m (Aug 2014)
4. Miley Cyrus, 'Wrecking Ball', 19.3m (Sept 2014)
5. Shakira ft. Rihanna, 'Can't Remember To Forget You', 17.1m (Jan 2014)


Join In!

Login to share what you're reading and talking about with friends!

My Account


Logged in as {{first_name}} {{last_name}}

My Activity | Social: Off | Preferences | Log Out

My Account

Logged in as {{first_name}} {{last_name}}

Preferences | Log Out

Friends Activity

All your Ex On The Beach news!
Bear, Gaz, Jem, Lillie... you NEED to watch!
50% off 1-year tastecard membership
50% OFF or 2-FOR-1 across starters, mains & desserts in 7,500+ restaurants

Join In!