The former TOWIE star, 24, dressed her growing baby bump in a cute black dress with corsage-style detail when she arrived at Manchester's intu Trafford Centre on Saturday (10 October).
Showing off her newfound curves and her recently-dyed chocolate hair, Sam looked striking as she met her fans and signed autographs.
Before the day had barely begun, she had tweeted her 1.26million followers: "Morning. 5am start for me and bump. I'm here in Manchester, meet me at indulge fragrances 11am at the Trafford centre #pure #glow."
Reality TV star Sam is currently promoting her new fragrance Pure and her self-tan range Glow.
Just two nights before, Sam had been at the Radio Rooftop Bar ME Hotel in London for the launch of her products.
After the glam night, she tweeted: "Such a wonderful night launching my brand new products PURE & GLOW @bysamanthaproducts I want to thank all my family, friends & industry guests who came along and made it special for me..."
Sam, who dyed her hair a rich brunette colour this week for the autumn/winter season, is six months pregnant with her first child.
Last month, she and boyfriend Paul Knightley revealed they were expecting a child together.
She has said she can't wait to meet their little boy or girl. And she's had plenty of practice with babies as she's a doting aunt to big sister Billie Faiers' daughter Nelly, who turned one this summer.
After Sam announced her good news, Billie said: "Congratulations to my beautiful sister Sam and Paul. I can't explain my happiness and excitement for you both.
"We are going to have so much fun with our beautiful babies and Nelly Noo is going to have a cousin to play with. Eeeeeeekkkk. Very proud of you. Life is just about to begin sister!!! Love you so much."
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