The pregnant star was joined by sister Billie Faiers, their mum Suzanne and a small group of invited guests for the launch party held at the stunning Radio Rooftop Bar at the ME London Hotel on Thursday night (8 October).
While most celebs only launch one product at a time, hard-working Sam has two brand new products coming out at once: her divine new fragrance Pure and her Glow tanning range.
She looks absolutely AMAZING in the publicity photos for both products, that were shot earlier this year while she was sporting blonde hair, rather than her newly-dyed dark locks.
She arrived at yesterday's party looking oh-so-gorgeous in an off-the-shoulder white dress and heels, which really made her newly-dyed dark brown hair stand out. She posed for photos with her fragrance and tanner on the outdoor balcony of the rooftop bar, which afforded panoramic views across the London skyline.
Guests sipped champagne and enjoyed a-mazing canapes including mini burgers, prawn and chicken skewers and dreamy triple cooked chips. And there were cupcakes for dessert, each with a tiny picture of Sam on the top!
Sam's no stranger to the fragrance world: her debut fragrance LaBella won the Best Female Fragrance 2014 prize at the Pure Beauty Awards.
"It was amazing to receive such a great reception for my first fragrance, 'La Bella' so I wanted to make sure that 'Pure' was a welcome addition to my 'By Samantha' beauty range," she said.
"I've been working on developing 'Pure' for the last year and have been wearing samples of it for months - I love it! I wanted to create a luxury daytime fragrance at an affordable price that was fresh but lasted as there is nothing worse than a fragrance that fades quickly."
Pure comes in a gorgeous glass bottle that kind of resembles a giant diamond (we wish!) and has a beautiful, floral smell.
The top notes are bergamot and mandarin, apple and violet leaf, while heart notes include jasmine sambac, orange blossom and exotic ylang-ylang. The base notes are dark silky vanilla, deep patchouli, musk and black pepper.
That's a lot of ingredients but it all combines to smell a-mazing. Trust us!
Vipul Vadera, the MD at Per-Scent, said: "Once again it's been an absolute pleasure developing this product with Sam. As always the focus has been on quailty in every aspect of the design, the fragrance and the packaging, resulting in another fantastic 'By Samantha' product. The whole team at Per-Scent are looking forward to developing more products for the fabulous 'By Samantha' brand."
As well as launching her new fragrance, ex-TOWIE star Sam was also debuting her first-ever tanning range, called Glow Self Tan by Samantha. The range contains a developing mousse, rapid tan mousse, shimmer instant mousse, gradual developer, pre-tan polish, post-tan moisturiser and tanning mitt.
The products are made from natural products and anti-odour technology.
We can't wait to see what's next!