Rumours have been flying that GC could jet back to Australia later this year to try her hand at the jungle again, after lasting just three days on the previous series.
But her close friend Bobby has said: "What would be different this time, to be fair? What's going to make her last longer that three days?"
He added to Daily Star: "I think the jungle out of all the reality shows is the hardest. I think she'd be great on Loose Women."
Gemma sensationally quit I'm A Celebrity after three days, but later said she'd not been in the right mindset for the jungle because of things that had happened in the UK before she flew to Australia.
She said earlier this year: "I am not a quitter. I was brave to go in there and I was brave to leave because I knew I would get a lot of stick. I've taken a lot of abuse over it. I'll hopefully get my time again."