The rapper has said his wife's E! reality show should be recognised by top ceremonies such as the Emmy Awards in the US because of their contributions to the reality TV genre.
In an interview with SHOWstudio, he explained: "I feel proud to be in a family that has, you know, so many people breaking ground for the generations to come. I just feel it's like, 'Whoa, reality show, that's so f**king new of an art form.'"
"My wife and my family should've had plenty of Emmys by now, but reality shows are considered to be like rap was when the Mondrian [hotel] wouldn't let Run-D.M.C. and mother-f**king Will Smith stay there because they were rappers.
"The idea of a reality star not being allowed into a fashion show or not being nominated for their show, even if it's the longest running and the most popular and... everybody I know watches it."
Keeping Up With The Kardashians launched on E! back n 2007 and has made household names of Kim, Kourtney and Khloe Kardashian, as well as sisters Kendall and Kylie Jenner, and their mum Kris Jenner.
It's currently in its 10th series and has spawned spinoffs Kourtney and Kim Take Miami, Kourtney and Kim Take New York, Khloe & Lamar, and Kourtney and Khloe Take The Hamptons.
Watch Kanye's interview: