The pregnant former TOWIE star has gone dark for autumn courtesy of celeb favouritie Inanch London. So different! She told fans: "So excited about my new hair ... It's so different, I love it, mixing it up for autumn/winter."
Sam gave her new locks their first red carpet outing at yesterday's Mark Hill hair launch party at London's posh W Hotel, joining a slew of celebs including Charlotte Crosby and her former TOWIE co-stars.
Well, if you're going to unveil a new hair do, where better to do it than a party for hair?!
The star - who is expecting her first child with boyfriend Paul Knightley - teamed her glossy new 'do with a show-stopping red dress featuring a plunging neckline. She finished her look with silver heels and a red pout.
Fans on Twitter and Instagram were quick to compliment Sam's makeover with comments on how "rich" the colour is and how sophisticated it makes her look.
@SamanthaFaiers YOU LOOK AMAZING OH MY GOD— katie (@katiekilleen_) October 6, 2015
@SamanthaFaiers omg Sam this really suits you you look lush— tonisha forster (@tonisha_15) October 6, 2015
@SamanthaFaiers really love it. Sophistiated. Suits you x— satnavsooz (@susanrogers222) October 6, 2015