The businessman and former Apprentice star didn't hold back in the Diary Room when he was asked which housemate he felt started the most arguments in the house.
"Farrah" he said. "She's hurtful, she doesn't know how to communicate, she doesn't think before she says things. Her mouth goes faster than her brain. She doesn't care about people's feelings. Every argument she has pretty much been at the centre of it."
James had better words for Austin Armacost, his closest friend in the house. "I would like to think I've made a friend for life," he said. "I like Austin's principles. I think he has a big heart."
As for how he'd rank himself on a scale of one to ten, modest James said: "Ten! I think everybody should love themselves and we should be happy with who we are, so I'm going to say ten."