Lord Sugar pokes fun at Simon Cowell's beard: 'He copied me'

Published Friday, Aug 28 2015, 14:06 BST  |  By  |  Add comment
Lord Alan Sugar reckons that Simon Cowell's beard is just an attempt to copy him!

The Apprentice star poked fun at X Factor judge Simon's brand new facial hair, which he debuted at the X Factor press launch last night.

Simon Cowell at The X Factor launch in London
26 August

© WENN / Tim McLees

Lord Alan Sugar attends the Arqiva British Academy Television Awards 2013 at the Royal Festival Hall on May 12, 2013 in London, England.

© Dave M. Benett/Getty Images

Lord Sugar tweeted: "It's been said Simon Cowell likes to imitate me and uses a lot of my sayings on X Factor. But growing a beard is taking it a bit too far."

Music mogul Simon's beard has certainly got everyone talking: even his show judges and presenters!

At the launch, host Caroline Flack joked that she fancied the bearded Simon, while judge Nick Grimshaw quipped: "I had to take my coat off because I got all hot when I saw him!"

Simon, meanwhile, has said: "I'm getting back to my roots with the beard. I couldn't be bothered to shave for a week. It's a bit like Jeremy Corbyn."

X Factor airs Saturday and Sunday at 8pm on ITV.

What do you think of Simon Cowell's new beard?
Yes! - I love the rugged look37.50%
No! - Get rid of the fuzz31.25%
I still can't make up my mind... 31.25%