Online music videos in the UK to be rated like movies

Published Tuesday, Aug 18 2015, 10:56 BST  |  By  |  Add comment
Online music videos will be given a rating in the same way as movies, meaning parents and viewers are pre-warned about the sort of content they can expect in the video.

Music videos produced by top record labels in the UK will be sent to the British Board of Film Classification (BBFC) to have them rated before they are uploaded online.

Much like film classifications, they can be rated as 12, 15 or 18 depending on content. It means videos with raunchy sexual scenes, drug misuse, dangerous behaviour, violence or swearing will carry an age-appropriate rating.

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Dizzee Rascal

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One of Dizzee Rascal's videos was rated 18.

The scheme is being piloted between Vevo, YouTube, Sony Music UK, Universal Music UK and Warner Music UK. The record labels will submit videos produced in the UK to the BBFC where they expect the video would receive at least a 12 rating.

So far, there have been 132 videos sent to the BBFC with 56 being given a 12, 53 a 15 and just one an 18. That video is Dizzee Rascal's 'Couple of Stack'.

The pilot scheme only affects videos produced in the UK so promos produced by international artists such as Rihanna or Miley Cyrus are not affected.

BBFC's Director David Cooke told The Guardian: "We welcome this agreement. Parents want to see clear and recognisable age ratings on online music videos and we look forward to building on the success of the pilot, in partnership with the industry, so that the public can have the trusted signposting which they seek."

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