It was her sassy red tresses that gave her the nickname 'Jessica Rabbit', but now Jess has decided to give her hair an image overhaul, ditching her fiery shade for a much darker colour instead.
And we have to say, it really suits her!
Taking to Instagram, Jess showed off the finishing results from her recent salon trip, telling fans she loves her darker locks.
While the reality star's mane is still oh-so-glossy and envy-inducing, she is now rocking an understated, deep burgundy hue. We LOVE!
To show off her new 'do, Jess kept her tresses sleek and straight, teaming them with fluttery long lashes and plenty of lipgloss on her lips.
The starlet's decision to spruce up her locks comes after Jess recently revealed she and boyfriend Max Morley are trying to work through their romance woes. New hair for a new start, perhaps?
Despite the loved-up pair seeming pretty smitten after winning Love Island and pocketing the show's £50,000 prize fund, it seems Jess and Max have hit a rocky patch lately. The couple had been caught arguing following a night out in London and even though, Jess and Max seemed to reassure fans everything was ok, a cryptic tweet posted by the model recently suggested it wasn't.
Jess had told fans: "Been emotional few days, decided to have time with my family after all the stress. #thinkingtime."
Since then, she and Max have met to try and mend their relationship. After talking things through over dinner, Max revealed he was "hopeful" he and Jess could move forward.
"Had a lovely dinner with @AmberMaeMdl," he tweeted. "Hope we sort it out missed her loads #LoveIsland."
Jess, meanwhile, said: "Good catch up with @maxmorley1 over dinner. Hope we can sort things out #JAX #loveisland."
So far, it hasn't been confirmed what exactly the pair had fallen out over, but Max had been spotted partying with TOWIE star Jess Wright, after attending Love Island's wrap party in London with girlfriend Jess.
Fingers crossed they can patch things up!
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