So far, The Voice is contracted to stay with the BBC for one more series in 2016 and as it nears its end, rumours have surfaced suggesting the talent show could then switch channels to ITV.
A source told The Sun: "If ITV got The Voice it would be a huge coup and send shockwaves through the TV world."
According to the paper, The Voice is unlikely to stay on our screens following its next season as the BBC are reluctant to pay the £11million wanted to secure the show for another year.
Instead, it seems it may jump ship to ITV, joining the same channel as its usual rival The X Factor.
If that were the case, ITV are set to "dominate Saturday night TV", hosting The Voice alongside its two major talent shows, The X Factor and Brtiain's Got Talent and leaving BBC with just Strictly Come Dancing.
"[The Voice] would fit perfectly into ITV's schedule," the source added. "January to April has been a quiet time for them since they dropped Dancing On Ice in 2014... They could run The Voice until Britain's Got Talent in April, then The X Factor would take over from August to the year end."
News of the Voice's move to ITV comes after the show saw one of its celebrity coaches Rita Ora already make the switch.
Earlier this year, it was confirmed Rita had joined The X Factor judging panel alongside Nick Grimshaw, leaving her role as coach on The Voice. She had previously starred on the BBC singing competition alongside Sir Tom Jones, Ricky Wilson and will.i.am.
Ahead of her Voice debut Rita admitted she had some concerns at joining the show. She told Reveal: "When I first thought about doing it, it's something that I had to speak to Will about first as I wasn't sure I wanted to take that pressure on and be responsible, but then I said to myself, if I can find it in me to help someone then I want that, I want to do that because somebody did that for me."
Despite loving every minute of her experience on the show, it wasn't enough to keep her there and Simon Cowell managed to pry her away for this year's X Factor with his cleverly planned changes for the competition.
Explaining her decision to become an X Factor judge, Rita revealed the changes to the show's format (which we are yet to find out) excited her.
"When Simon approached me and he explained to me the show and what they are planning to do this year, I wanted to be a part of it," she said.
Having wrapped up auditions recently, Rita now joins her fellow judges at boot camp and Xtra Factor presenter Rochelle Humes has teased it has been pretty "intense" so far, thanks to the level of talent from this year's contestants.
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