The usually blond reality star showed off his new look last night (11 June), simply saying: "White hair don't care."
Proudlock was dining out with girlfriend Emma Louise Connolly, who seemed to approve of his new look after sharing a selfie via Instagram.
With both pulling funny facial expressions, Emma said: "What up Goldielock."
We're used to seeing Proudlock rock his blonde locks in a top knot, but in recent episodes of the hit E4 reality show, viewers have seen him ditch the bun in favour of having it straight and tied back.
And now, he's switched up his hairstyle yet again!
Is this a new craze?! It was only yesterday that ex One Direction member Zayn Malik debuted white hair too, just days after changing his dark hair to bright green!
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