Following in the footsteps of Jessica Wright and Georgia Salpa, stunning reality star Jasmin will be fronting the lingerie and swimwear brand's summer 2015 collection.
Last month, Jasmin revealed that she was "taking a break" from TOWIE after three years.
At the time, Jasmin teased her new venture, telling fans that she was shooting with an "amazing lingerie brand". Well, now we know what it was!
Sharing her happy news with fans, Jasmin tweeted: "So excited to announce that I am the face of @Alexissmithbras. Such an amazing shoot and fun campaign...check out the new collection girls!x
Jasmin, who is dating Ex On The Beach star Ross Worswick, told the Daily Mail that it is a "dream come true".
She said: "I am absolutely delighted to be the new face of Alexis Smith lingerie. It's a dream come true! It's great that they are now catering for a bigger range of bust sizes so more women can become fans of the brand."
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All you need to know about Jasmin Walia: