Peter Andre looks proud as he launches new perfume Breeze

Published Wednesday, May 20 2015, 19:20 BST  |  By  |  Add comment
Peter Andre looked rather proud earlier this morning as he launched his latest women's fragrance, Breeze.

The 'Behind Closed Doors' singer attended a photocall in London today for his summer scent, which he hopes will give everybody a holiday feeling.

Peter Andre 'Breeze' women's fragrance launch, London, Britain - 20 May 2015

© Rex Features / Ray Tang

Pete told MailOnline: "It just represents summer to me and takes me back to my Cyprian roots - feeling the breeze come off the sea and it just lifting your spirit."

We'd buy it on that description alone. Bring on summer!

Breeze is Peter's seventh fragrance so he certainly knows what he's doing when it comes to picking scents that woman want. We wonder if he asked fiancée Emily and daughter Princess for advice?!

He'll be attending signings across the UK in support of his fragrance from 6 June. (You can check out his website for full details of where he will going."

A look at Pete and Emily's romance: