James is apparently being lined up to enter the famous compound this summer in a bid to spice things up.
A source told the Daily Star that The Apprentice have a "good track record" of providing housemates for CBB, with ex stars of the show Luisa Zissman and Katie Hopkins being prime examples.
James competed on The Apprentice last year and was eliminated in week eight.
When he entered the show, he said his nickname was Del Boy because he's an opportunist who believes in himself.
James isn't the only person linked to CBB, over the weekend, reports claimed TOWIE star Gemma Collins would also be entering the house.
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Watch James' Apprentice audition below: