The Essex favourite was snapped checking out the goodies on offer including swimsuits, maxi dresses and beach bags.
And with the sun shining in London yesterday and temperatures peaking, what better time to start planning for your next beach holiday, right?!
Ferne met up with Made In Chelsea's Lucy Watson at the Soho event. They were pictured chatting together and browsing the rails.
South Beach have joined with Lucy to create a summer style edit that incorporates their signature style with Lucy's favourite shapes and prints.
Bring on summer!
There are several ways we know summer is well and truly here: sunglasses being a handbag necessity, slapping on the SPF before work – and when TOWIE heads to Marbella!
The ITVBe drama only ended its 14th run over Bank Holiday but already we're missing our double weekly dose of the Essex gang. We won't see them again until they are out in Marbs to film the new episodes.