The former TOWIE star looked proud as punch while posing alongside his very youthful looking gran Linda Sims at the store in Essex.
Joey helped out behind the till and met with customers to mark two years since the boutique opened its doors.
Two years?! Time flies!
After the event, proud Linda tweeted: "Nice afternoon spent in Fuseys with Joey, two year anniversary of the opening. Enjoyed meeting all those nice people."
Joey replied: "Love you nan."
The Essex star launched his boutique in March 2013 supported by famous friends and family including sister Frankie Essex and cousin Chloe Sims. More than 2,000 people camped out for the chance to meet Joey and be the first to get their hands on the merchandise!
He told us at the time: "I can't wait to open my shop. I'll be selling merchandise and brands, right now I've got about seven brands. I'm going to sell my D'Reem hair care range too."
Congrats to Joey!
Need a TOWIE refresher? Here's all that happened last series!