The reality TV star, 34, unveiled her new blonde locks just three days ago, but is said to have already returned to a hair salon to enhance the dramatic look even more.
Spending Saturday shopping in Paris' designer boutiques and big name stores, Kim stepped out with hair that looked even whiter than before.
Wearing metallic grey PVC trousers that showed off her famous bum, Kim's hair had been styled poker straight - showing a white scalp.
For a jet setting mum-of-one, THAT hair style is going to take a LOT of maintenance.
Mail Online report that Kim spent more than three hours at high-end Parisian salon L'Atelier getting her blonde hair lightened again.
Since touching down in the French capital for Paris Fashion Week, a newly-blonde Kim and her husband Kanye West have been making the most of one of their favourite cities.
On Friday night (6 March), they made a striking pair as they attended the Balenciaga Fashion Show and Kim once again chose a revealing fishnet-look dress, similar to one she wore just days before.
As well as taking in the catwalk shows - where Kim's half-sister Kendall is modelling - Kanye is performing a series of concerts over four days at the Foundation Louis Vuitton.
Sharing a picture of her rapper husband on stage, Kim wrote: "Watching Bae perform tonight at The Louis Vuitton Foundation/ Frank Gehry Museum."
She earlier wrote: "So lucky to have these fun new memories in Paris."
Why is Kim Kardashian famous?
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