Former X Factor winner Joe re-enacted the moment yesterday while using a large black dust sheet as a cape during rehearsals.
As he stood on a set of staging steps, a couple of the star's mates pretended to pull him backwards - just as poor Madge's backing dancers did on Wednesday night at London's O2 Arena.
Posting the photo on Instagram, cheeky Joe joked: "My new cape has arrived but having a few problems in rehearsals...."
Madonna was closing the ceremony with a performance of her song 'Living For Love' when she took the tumble in her elaborate Armani cape.
In a forthcoming interview with Jonathan Ross, Madonna has admitted that she suffered slight whiplash after having to make the choice of "being strangled or falling".
The star had tried to untie the cape before her dancers tugged it off her, but she didn't manage to get it done in time.
Following the accident, Madonna insisted she was "fine". Later, Brits hosts Ant and Dec also poked fun, telling their Twitter followers that they were in "A&E" with the superstar singer.
Watch poor Madonna's tumble: