Jesy Nelson, Leigh-Anne Pinnock, Perrie Edwards and Jade Thirlwall are determined to be good role models for both girls and women and admit they are often contacted by grateful mums.
Speaking in the Wonderland Magazine Spring Fashion issue, Leigh-Anne says: "It's so refreshing to see females owning it right now. Girl power is what we're about. It's what we stand for as a group.
"We want to do everything we can to make women feel better about themselves."
Jesy adds: "We've had mums come up to us and literally thank us for making the music that we do, saying that since listening to Little Mix, their daughters have been happier and more confident in themselves.
"If a girl is being bullied, or heartbroken, or just feeling like utter sh*te, if our music can make them feel better, then we're doing our jobs right."
In the magazine shoot, the band - who found fame after winning the 2011 series of The X Factor - can be seen kicking back in a stretch limousine. Although they look super-feminine, the girl group are also looking pretty fierce!
Being female, it is wondered if the pop band have ever faced discrimination but, even if they have, they wouldn't have stood for it.
"I just don't understand it. Why should we be paid less because we have boobs and a vajayjay?" Perrie, who is engaged to One Direction's Zayn Malik, says.
Here, here. Girls, we Salute you!
Watch Little Mix's video for Salute here: