TOWIE star Bobby first made us gasp in June 2014, when he and Harry Debridge stepped out in Marbella while wearing a pair of matching 'shlong thongs'.
Our jaws were then on the ground again in September, when Bobby went a stage further during a holiday in Ibiza and almost let it all hang out with a silver 'ball bag'.
Well, Bobby has now upped the ante once again.
While filming scenes for series 14 of the ITVBe reality show, Bobby has been spotted showing off his twig and giggle-berries in what can only be described as a 'willy warmer'.
The bright red sock-like cover-up co-ordinates perfectly with Bob's red heart sunglasses and he seems proud as punch to be parading it around the pool.
Given that the current temperature in Tenerife is 15C, we're not surprised. He is probably pleased of the warmth...
As for where Bobby purchased his latest 'accessory', we have no idea. Perhaps Nanny Pat cobbled it together with a pair of knitting needles?
Answers on a postcard please, Bob!