Dakota Johnson starts Fifty Shades of Grey promo as it gets 18 rating

Published Monday, Feb 2 2015, 13:38 GMT  |  By  |  Add comment
Dakota Johnson has begun the publicity trail for new movie Fifty Shades of Grey in a rather appropriately coloured dress!

The actress slipped into a demure grey frock for a photocall in Los Angeles on Saturday (31 January), kicking off the promo for the hugely anticipated erotic movie.

Dakota Johnson, 'Fifty Shades of Grey' film photocall, Los Angeles, America - 31 Jan 2015

© Rex Features / Action Press

Dakota stars as publishing graduate Ana Steele, a naïve, girl-next-door type character who is bewitched by the brooding billionaire Christian Grey, played by Jamie Dornan.

She soon learns that Mr Grey likes to be in control in the businessworld AND the bedroom as he introduces her to his love of BDSM: whips, chains, blindfolds and more!

Dakota Johnson at the 'Fifty Shades Of Grey' Press Conference at the Four Seasons Hotel on January 31, 2015 in Beverly Hills, California.

© Vera Anderson/WireImage

At the press conference in LA.

Fifty Shades of Grey: still from Ellie Goulding's Love Me Like You Do music video, January 2015
Christian and Ana smile

© YouTube

Dakota and Jamie Dornan in Fifty Shades.

The movie, directed by Sam Taylor-Johnson, is based on the erotic book by E.L. James and hits cinemas on Valentine's Day. Already, it's the most pre-booked R-rated movie in US history and more than 250 million people have viewed the trailers!

During yesterday's Super Bowl in the US, another teaser trailer was aired as the release date creeps up on us. TWO WEEKS, PEOPLE!

According to reports, the movie will be one of the raciest of all time, with sex scenes making up a fifth of the viewing time. Though we aren't that surprised given it's based on an erotic novel!

The Sunday Times reports there are more than 20 minutes of sex in the 100-minute movie which has been rated 18 in the UK and R in the US. The British Board of Film Classification announced today that Fifty Shades had been branded 18 because of "strong sex".

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