Rita Ora: "I flirt to put men at ease!"

Published Tuesday, Jan 20 2015, 00:02 GMT  |  By  |  Add comment
Just a couple of weeks in, and coach Rita Ora has already made her mark on The Voice, mainly thanks to her flirtatious ways.

But the 24-year-old - who is said to be dating designer Tommy Hilfiger's son, Ricky – tells us that her flirting is all tongue-in-cheek.

"I'm just a goofball deep down and I always have been," she laughs.

"Flirting has always been my thing to get people out of their shell. I like to make people feel comfortable."

Rita Ora attend the launch of 'The Voice UK' Series 4 at The Mondrian Hotel on January 5, 2015 in London, England.

© WENN / Lia Toby

Rita at The Voice UK launch.

Rita Ora arrives at Los Angeles International (LAX) airport with boyfriend Ricky Hilfiger. 5 November.


Rita is reportedly dating Ricky Hilfiger

But it's not all fun and games on the BBC1 talent show, as Rita admits she's feeling the pressure to find a superstar as The Voice goes into its third year.

Reveal magazine issue 3, 2015 - cover image

Read more from Rita in Reveal, out now.

But Rita's confident it will happen and, based on her own experiences, explains that making a popstar can take time.

The Kosovan-born singer says: "People don't know my background because sometimes it can feel like someone has come out of nowhere - people think I made it straight away, but I didn't.

"I got my first publishing deal when I was 14 and my first record deal when I was 16, but they both fell through within two years.

"I was 18 when I signed the deal I have now, and I didn't release a song until I was 20 when Hot Right Now came out. I

"I felt so frustrated but you have to grow, it's all about timing and patience.

"I've only done one album and luckily I've had a lot of success with it, so I can pass on that experience to these contestants."




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