The Keeping Up With The Kardashians star kept a low profile in Los Angeles on Wednesday (14 January) as a magazine was released featuring a photograph of him on the front cover where he appears to be wearing lipstick and blusher.
The headline declares: "Bruce's Story: My Life As A Woman."
It's a rumour that has followed Bruce, 65, around in the past year but that he's never confirmed or even commented on.
His ex-wife Kris, Jenner, however, slammed the speculation as "made up" in an interview last year, saying the sex change claims were made up as the Kardashian family is good for business.
According to TMZ, the Kardashian matriarch is furious about the new magazine Photoshopped image, branding it mean.
Kris was also quizzed about Bruce's alleged sex change by paparazzi last year, which resulted in her laughing away and branding them "idiots." When asked if she wanted to dispel rumours, she replied: "I think you're crazy."
A pal of Bruce's, meanwhile, told the website that Bruce doesn't pay attention to anything written about him.
Meanwhile, a couple of years ago, Bruce's son Brody Jenner suggested his dad had been growing his hair out purely because he knew it annoyed his famous family.
Brody said: "One day the girls will make fun of his hair or say something about his hair, and he'll grow it longer just because they're saying that! He's one of those types. Even though maybe he'll want to cut it, he won't, just because when he goes over to the house they will say, 'Oh my God, what's going on with your hair?!'
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