The former TOWIE star donned her workout gear for this morning's photocall in London where she officially introduced her new project.
Sam made sure she look the part of a fitness bunny in her purple and hot pink Nike leggings and crop top, teamed with hot pink trainers.
The 24-year-old's fitness website is now up and running offering users fitness and nutrition advice, with a focus on strength, health and wellbeing.
Sam said that being diagnosed with Crohn's Disease last year had made her determined to stay fit and healthy, and adapt her workout and eating.
"My motivation is to show that you can keep your body in a healthy and strong place. This is far more important than what size you are. It's about how you feel," she told Mail Online.
Sam works on her Celebrity Training tutorials with personal trainer Nicole Attrill, creating new workouts on a weekly basis that can be done at home and in the gym.
Sam isn't the first TOWIE star to launch a fitness brand: Lucy Mecklenburgh is the proud owner of successful online fitness site Results with Lucy.
Launched in 2013, the successful website combines exercise plans and nutrition tips from Lucy and her team.
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