The Essex star is known for his unique sense of style but he swapped his usual Fusey fashion to don his best (stereotyped!) Yorkshire, Manchester and Scottish looks for a new campaign.
Joey went shirtless (and tanned!) for the Scottish makeover, which saw him donning a Scottish tartan kilt. In case you're wondering, ladies, he did keep his underwear on underneath…
We looks a tad confused by the bagpipes, though, doesn't he?! Perhaps Educating Joey Essex about Scotland should be his next TV show?!
Another look aimed to embrace Yorkshire, with Joey wearing an outfit inspired by Last of the Summer Wine. Somehow, we can't see style-conscious Joey being too impressed by that moth-eaten jumper…
Lastly, the ex-TOWIE star drew on the 90s-Manchester style of Liam Gallagher and The Happy Mondays with his faded jeans and bucket hat.
Hmm… all very different to the Joey we know and love!
And it seems Joey wasn't so happy with his new makeovers and will be sticking to his tried and tested fashion. "I like to keep myself looking reem, but I look a right doughnut dressed like this. I don't know if people 'oop north' pull in this clobber, but I'd have no chance down Sugar Hut dressed in this gear."
We don't know about that, Joey, we think you'd still have a chance!
Joey donned the makeovers for a new Foxy Bingo campaign, which sees Foxy getting a slick Joey-approved makeover for the New Year. Foxy's new look will premiere tonight in an advert airing during Coronation Sreet.
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