Kim Kardashian and Kanye West get steamy in new Balmain 2015 campaign

Published Monday, Dec 22 2014, 14:23 GMT  |  By  |  1 comment
Kim Kardashian and Kanye West have posed up a storm for Balmain's spring/summer 2015 advertising campaign.

The steamy campaign picture for the designer's menswear range was unveiled by Kim this afternoon. This is the couple's first joint campaign for the fashion house.

Kim Kardashian and Kanye West announced as the new faces of Balmain for SS15 campaign. 22 December 2014.

© Twitter / @KimKardashian

Photographed by Mario Sorrenti, the intimate snap shows Kim grabbing hold of Kanye's face, with their lips almost touching. In the close-up photo, Kim and Kanye's eyes are closed as they pose in a passionate embrace.

Kanye wears a black blazer with a low cut top underneath, while Kim is dressed in a black and nude cage-like top with her hair sleeked to perfection.

It's no surprise that the famous couple have been picked to front the campaign, as they are close friends with Olivier Rousteing, the artistic director of the French house.

Taking to Instagram, Olivier said: "THE BALMAIN LOVE #kanyewest + @kimkardashian for @balmainparis #itsallaboutlove."

Kanye West, Kim Kardashian and Olivier Rousteing attend 'Balmain' After Party on September 25, 2014 in Paris, France.

© Jacopo Raule/Getty Images

Olivier (far right) with Kim and Kanye in Paris in September.

Just last month, Kim and Kanye stepped out in matching Balmain outfits while on a date night in New York City, and even the couple's daughter North has been gifted with items from the designer.

Olivier also dressed Kim for her wedding after party, and Kim's model sister Kendall Jenner has strutted his designs on the runway.

In a statement, Olivier said it was an "honour" to have the couple in the campaign.

"For this Menswear campaign, I wanted to capture a moment of love," he said. "Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity.

"This is more than a campaign, it expresses something beyond clothes; it is a celebration of love and friendship. This is a new statement for Balmain."

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