The pretty actress paid a visit to their Liverpool store earlier today (18 December) and even helped to arrange the window displays - check out those fierce leopard print boots!
And although Gemma was having a clear-out by bringing her own items, she couldn't resist checking what other delights were on offer in the shop.
We love that dress, Gem. Perfect for NYE we reckon!
Gemma, who recently left Hollyoaks after her character Carmel McQueen died, chose to support the charity as it is one that's close to her heart. Two years ago, her father sadly passed away from an unexplained heart condition, just one month after giving her away at her wedding.
Dressed in a cosy purple jumper and jeans, the soap star spoke about her visit. saying: "I'm really happy to be able to donate the clothes I don't wear anymore to the British Heart Foundation. It's great to know that someone else will get some joy out of them.
"Plus the money raised from their sale will help the BHF continue to fund lifesaving research to fight coronary heart disease and could help people like my dad."
She added: "Meeting the volunteers and seeing some of the amazing outfits you can find in BHF shops has been really interesting and I never realised there were so many good quality, fashionable items available."
We wonder if Gemma donated any of Carmel's outfits to the store?!
If so, customers are in for a treat!
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