In this year's 'Twisted Fairytale' theme, our new batch of celebrity housemates have been warned they will not be living happily ever after. And, judging by the look on both Emma and Rylan's faces, Big Brother is turning sinister this time around...
In the latest moving image released by Channel 5, a serious-faced Emma and Rylan take centre stage while standing in front of an eerie forest background.
Intrigued? Us too!
After releasing the new dark design for CBB's eye logo, show bosses have confirmed the lucky (or should we say unlucky) celebs are in for a rough ride with its 'Twisted Fairytale' theme.
Advised to expect the unexpected, this years housemates - as usual - are in for a number of twists and surprises as CBB 2015 gets underway.
And, we can't wait!
So far details on the show's new series are few and far between, but we have been told the CBB house will be undergoing a brand new refurb.
Not quite your usual fun-loving fairytale, the house is said to include "whimsical elements that conjure up a magical atmosphere full of possibility and curiosity, but there are hints that something more sinister may be lurking".
As always, identities of the celebs entering the house are firmly under wraps, but rumoured housemates include Calum Best, Katie Hopkins and this year's X Factor contestant Chloe-Jasmine Whichello.
And, as a former winner of the show, Rylan has offered some advice to those entering the Celebrity Big Brother compound.
"Be yourself," he exclusively told Reveal. "There's no hiding in that house. The cameras are everywhere!
"Be prepared, for everything you say and everything you do will be shown. Do not think it won't be!"
Celebrity Big Brother: Live Launch airs Wednesday 7 January at 9pm on Channel 5.
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