TOWIE's Billie Faiers to open JAM Kidswear store near Minnies in Essex

Published Tuesday, Dec 9 2014, 14:14 GMT  |  By  |  Add comment
TOWIE favourite Billie Faiers is expanding her Essex empire by opening a childrenswear store in Brentwood!

The gorgeous mum-of-one is already proud co-owner of Essex fave Minnies Boutique and now she's adding to her portfolio by launching a store for her children's clothing business JAM Kidswear nearby!

Billie Faiers opens the new branch of House of Celeb Boutique in Leeds shopping centre, 8 November 2014


Billie looking gorgeous in Leeds last month.

JAM was previously based in Sawbridgeworth, but is now being permanently relocated to Brentwood which Billie is understandably thrilled about!

Billie said: "I am so excited to bring JAM to Brentwood. Minnies was the first business to launch on TOWIE and was an idea our family came up with way back after series one.

"We started the trend back then and I'm now happy for the next business of mine JAM to be opening premises next door to where it all began."

Image from JAM Kidswear, Billie Faiers' Essex store and website

© AM Concepts

JAM Kidswear is already a successful website.

Image from JAM Kidswear, Billie Faiers' Essex store and website

© AM Concepts

This is Billie's second store in Essex.

The store's grand opening is 13 December. You can also check it out online.

Billie's been a very busy bee this year. Not only did she welcome daughter Nelly and get engaged in the Maldives (lucky!) , but she's been filming TOWIE, working on JAM and Minnies Boutique and finding time to design a pushchair range for Mothercare.

Where does she find the time?!

Billie Faiers and Nelly Shepherd read Sam Faiers' fashion and beauty column in Reveal magazine - 15 October 2014

© Instagram / @billiefaiersofficial

Billie's a devoted mum to baby Nelly.

Billie told Reveal recently that everything in her life revolves around little Nelly, as family comes first

"Nelly is my first priority, but to be honest, everything kind of works around me. If I need to go to a MInnies fashion shoot, then I'll take Nelly with me and my mum, aunt and nan will be there. It's all hands on deck and there's always people to look after her. It is quite hard sometimes. Working and looking after a baby can be quite tiring but you just have to get that balance so that it's right for you and the baby."

And we imagine Nelly will be the best dressed baby in Essex having glam Billie as a mum and an entire clothing store to pick her outfits from!

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